Euroleague Basketball is proud to announce that the biggest weekend in world basketball, the Turkish Airlines Euroleague Final Four, will be enjoying the partnership of the Turkish Ministry of Culture and Tourism thanks to a new agreement between the two entities

With the one-of-a-kind launch pad at the Final Four basketball party set for May 14 to 17 in the Spanish capital of Madrid, the family of Turkish tourism brands will have as a platform the biggest stage for basketball on the continent.

The new partnership comes at a moment when basketball and the business opportunities surrounding it have experienced consistent growth in the Turkish market at the same time that the country’s clubs have been doing an excellent job both competing and growing their fan bases to their biggest numbers ever. In fact, two clubs from Turkey, Fenerbahce Ulker Istanbul and Anadolu Efes Istanbul, have qualified for the Turkish Airlines Euroleague Playoffs and will be fighting for a place at the Final Four. It marks the first time in the 11-year history of the playoffs phase that two Turkish teams will participate, while Fenerbahce is the first Turkish team ever to do so with home-court advantage.

For the Turkish Ministry of Culture and Tourism, the accumulated audience of 1.8 billion people who see Euroleague content, including growing numbers of fans in countries like Germany, Russia and France, offers a synergistic customer base for the world-class destination that is Turkey.

The agreement will debut in style at the Final Four with Turkish tourism brands taking on a strong presence in all aspects of the event, but especially at the Final Four Fan Zone, where the ministry will have its own basketball court at which to stage engaging promotional activities for the public.

With the signing of the partnership, the parties are committed to thorough cooperation to pursue initiatives for the growth of their common interests together for the Final Four and in the future.

About Turkish Ministry of Culture and Tourism

Turkish Ministry of Culture and Tourism, the governmental body responsible for destination management and promotion of Turkey globally, has been dedicated to present the country in significant events at international level, through activities which are not only limited to tourism but also include areas such as sports, gastronomy, cultural events and social responsibility projects.
Turkey, recording a remarkable growth in tourism over decades, is currently the 6th most visited destination all over the world. Tourism, culture and sports have a common element and a unique interaction, since all of these concepts and the synergy between them contribute to the interaction of different communities, enable societies understand each other more clearly and therefore create a more peaceful world. The Turkish Airlines Euroleague Final Four is definitely the most suitable international platform to combine these three concepts and present Turkey as an international brand.

About Euroleague Basketball

A global leader in sports management, Euroleague Basketball is enjoying its second decade of sustained growth as an innovative organizer of elite competitions and events. Euroleague Basketball was founded in 2000 under a private organizational model considered a breakthrough for European professional team sports. It now manages the continent’s two premier basketball competitions, the Turkish Airlines Euroleague and the Eurocup, consisting of 72 teams from as many as 25 countries. Each season culminates in the naming of a continental champion at the Turkish Airlines Euroleague Final Four, now a signature event on the world sports calendar.


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