Roberto Anidos
por Roberto Anidos publicado en Euroleague

The three recent extensions grow Euroleague’s total sponsorship income by 15%. Euroleague Basketball announced today that three of its existing sponsors have renewed their commitments with the Turkish Airlines Euroleague for years to come

VTB Arena park, the multifunctional state-of-the-art sports and entertainment complex being built in Moscow – and expected to be open to public on October 22, 2017 – has extended its agreement with Euroleague Basketball for another season. VTB Arena park been a trusted Euroleague partner since 2012. The agreement features different marketing rights such as presence in all of Euroleague’s communication and branding platforms, activation opportunities around Euroleague games, as well as the commitment to organize a future edition of Europe’s greatest basketball event, the Turkish Airlines Euroleague Final Four.

“We are pleased with the renewal of the agreement with the Euroleague. Our collaboration during three previous seasons has enabled a significant increase in the awareness of the VTB Arena park project in general and among basketball fans in particular,” Andrey Peregoudov, Senior Vice-President VTB Bank and head of the VTB Arena park project, said. “We want to stress our readiness to hold such a respected event as the Euroleague Final Four in the nearest future. The recent development in our relations helps us to speak about it with greater confidence.”

Travel and events agency Detur, one of Europe’s leading companies in the travel business, started its partnership with Euroleague Basketball in 2012, providing fans with the highest-quality offering of travel, accommodation and in-arena hospitality throughout the season, up to and including the Euroleague’s flagship event, the Final Four. Detur will remain as Euroleague Basketball’s partner for the next season.

“We are proud to be part of the most important European basketball organization for one more year,” Ilgaz Bağlıkaya, Detur Business Development Supervisor, said. “The engagement we gladly assume is a responsibility and the proof of our mutual growth resulting from the synergy between tourism and basketball.”

EFES Pilsener, which started its collaboration with Euroleague Basketball in 2008, will continue within the sponsorship family of the Euroleague for another two seasons, during which it will continue to provide fans with the best entertainment opportunities, culminating each season at the Final Four. With this extension, EFES Pilsener becomes the brand holding the longest marketing partner relationship with the Euroleague.

“Euroleague Basketball is the most prestigious basketball organization of Europe with unrivalled reach and professional standards,” said Selda Çelik, Marketing Director, International Brands, Anadolu EFES. “We are proud to share that our long-lasting partnership with Euroleague will continue through the upcoming seasons. EFES, the No.1 Mediterranean beer, will continue to be the official beer partner of Euroleague Basketball.”

With these three new agreements, the continent’s premier professional club competition puts itself in the healthiest position of its history as regards sponsorship income, which had already doubled in the last five seasons, and will now grow an additional 15% for the upcoming 2015-16 season. That 15% growth is due to rise further with not only the expected renewal of existing partnerships but the announcement of new projects and partnerships in the weeks to come.

“Once again, these extensions prove that brands who have trusted us are getting a true return on their investment and are willing to continue trusting Euroleague Basketball,” Jordi Bertomeu, President & CEO of Euroleague Basketball, said. “The attractiveness of the product and its extensive distribution across all platforms and territories has taken the appeal of the league to the highest standards ever.”

About VTB Arena park
VTB Arena park is an overall reconstruction and refurbishment of Dynamo Central Stadium and its surrounding area that combines a contemporary approach to sports and entertainment industry, a unique location within the historical green area in the heart of Moscow, a perfect blend of modernity and dynamism, while maintaining the best sports and historical traditions.
VTB Arena – Dynamo Central Stadium – is a multifunctional sports and entertainment complex being created as part of the overall reconstruction of the stadium and other sports facilities on the territory of the legendary Russian Stadium that has seen a lot of great victories. Location of the stadium and arena under one roof within the boundaries of the existing walls makes the project unique not only in Russia but also in Europe.

About Detur
Detur Group Companies are a group of tour operators mobilizing around 200,000 travelers across Europe towards Turkey, Greece, Egypt, Tunisia and Thailand. Our flagship brand, Detur, is one of the most reputable operators in Finland, Norway, Sweden & Denmark. The key to our success is primarily based on understanding the needs of our customers and providing greater value without compromising on quality.

About Anadolu Efes
Anadolu Efes produces and markets beer, malt and non-alcoholic beverages in a wide geographical area comprising of Turkey, Russia, the Commonwealth of Independent States (CIS), Europe, Central Asia and the Middle East. Commencing its operations in Turkey in 1969, Anadolu Efes has been the market leader since the 1980s. From the 1990s onwards the company expanded its operations overseas; this in itself can be considered as a turning point. Continuing its operations in order to ensure commercial sustainability in the global market, Anadolu Efes increased its strength in the foreign markets by entering into a strategic partnership with SABMiller. With the agreement signed in 2012, Anadolu Efes took over SABMiller’s operations in Russia and Ukraine and became the second largest beer manufacturer in Russia.
Anadolu Efes currently continues its operations as a global company, which exports three quarters of its production. In terms of sales volume, it is the sixth largest brewer in Europe, and the 11th largest in the world. Exporting products to over 70 countries, Anadolu Efes is one of the key players in the region, with a total of 15 breweries, six malt production facilities and one hops processing facility across Turkey, Kazakhstan, Russia, Moldova, Georgia and Ukraine.
Anadolu Efes aims to excel at quality and operational performance while respecting its sustainability priorities. Operating at an international scale and with a high free float rate, it manages its projects in light of its statement “To Sustain a Better Life” in view of developing its sustainability performance with its transparent and accountable structure. Sharing mutual platforms with initiatives and non-governmental organisations in relation to the aforementioned motives, Anadolu Efes, is an important stakeholder of United Nations Global Compact and a signatory of the UNGC CEO Water Mandate.
Continuing its successful operations for over 45 years, Anadolu Efes has put its name to numerous successful endeavours spanning from sports to art and from culture to music, in the countries where it operates. It has also given its name to Anadolu Efes, the most successful basketball team in Turkey.

About Euroleague Basketball
A global leader in sports management, Euroleague Basketball develops and organizes elite competitions, sporting events, corporate social responsibility programs and educational initiatives. Founded in 2000 under a breakthrough private organizational model for European professional team sports, Euroleague Basketball manages the continent’s two premier men’s basketball competitions, the Turkish Airlines Euroleague and the Eurocup, as well the sport’s premier under-18 showcase, the ADIDAS NEXT GENERATION TOURNAMENT. Both the men’s and junior European champions are crowned each spring at world basketball’s signature weekend event, the Turkish Airlines Euroleague Final Four. For aspirants to careers in sports management, the Euroleague Basketball Institute offers the expertise of industry leaders through seminars, clinics, summits and a certified master’s degree program. Most recently, Euroleague Basketball launched the groundbreaking corporate social responsibility program One Team, which unites 32 of its own clubs and world-renowned partners to support at-risk communities in 14 countries through grass-roots activities that have reached more than 10,000 participants to date. Find more details about Euroleague Basketball at http://www.euroleague.net/, or Follow Euroleague at Facebook, Twitter @Euroleague, Instagram and YouTube.


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