Roberto Anidos
por Roberto Anidos publicado en Euroleague

Euroleague Basketball is proud to announce that fans in Russia will have a wider choice and availability of Turkish Airlines Euroleague games than ever before thanks to an agreement with broadcasters Sport 1 and NTV Plus Sport Plus that takes effect with the start of the regular season this week and run through the Final Four next spring. The new agreement will offer fans in Russia not only the games of all three teams from the country participating in the competition – CSKA Moscow, Nizhny Novgorod and Unics Kazan – but many more of the best in Turkish Airlines Euroleague action from across the continent

A total of 120 Euroleague games are to be broadcast on the public digital terrestrial television channel Sport 1 and on NTV Plus Sport Plus, the DTT channel of NTV Plus, as well as on NTV Plus pay channels. The agreement was reached with the cooperation of the broadcasters, the Russian clubs in the Euroleague, and IMG, Euroleague Basketball’s partner in Russia.

Andrea Bassani, Chief TV and New Media Rights Officer, Euroleague Basketball: “The chance to reach more people than ever in the most-populated country where our games are played makes this a breakthrough agreement for Euroleague Basketball and our three clubs in Russia. I wish to thank all parties for their true cooperation in helping to give the Turkish Airlines Euroleague and our clubs more exposure and thereby giving fans in Russia readier access to the great basketball they deserve to see.”

Andrey Vatutin, President and Chief Executive Officer, CSKA Moscow: “Both CSKA and the Euroleague consciously aimed at returning basketball to public channels in Russia, and I consider the agreement as the first and very successful step in this direction. True basketball fans will be able to watch practically all games on NTV Plus channels, and the fans of Russian clubs get a chance to watch their favorite teams on digital Sport 1 and NTV Plus Sport Plus channels. It is very serious addition to the basketball audience in comparison to the previous seasons. I am sure that significantly expanding TV exposure in Russia will lead to a growth in popularity of the strongest European competition, in particular, and of basketball overall.”

Evgeniy Bogachev, President, Unics Kazan: “There is no doubt that it is very important to have a Russian broadcaster as a TV rights holder of the Euroleague. This will definitely mean further promotion of basketball in Russia.”

Sergey Panov, Chairman of the Board, Nizhny Novgorod: “On behalf of our club, I would like to congratulate all Russian basketball fans now that the 2014-15 Euroleague season is available on Russian TV. We are glad that Nizhny Novgorod’s debut in the Euroleague may be seen almost everywhere in our country. Last season our team made fans in a lot of different Russian cities, and now these people have a chance to support our club playing against the best European teams.”



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