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oct 16 2026EuroLeague Basketball has put numbers to its future. Euroleague Basketball presented on Friday the economic pillars of its business plan for the next decade, unanimously approved by the 13 shareholder clubs at their meeting on October 6 at Lake Como. The central idea is to transform the competition into a franchise league, grow it with new members, and distribute more money among teams: €3.4 billion over ten years.
Of that amount, €2.2 billion would come from the competition's own revenues and the other €1.2 billion from fees paid by new teams. EuroLeague assures that it already has 15 binding offers on the table, worth a combined €1.2 billion, and plans to open two expansion windows: the first in 2027 and the second in 2031.
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Franchises, the big change
The shift to the franchise model is the key piece. According to EuroLeague, the change will increase the value of clubs and the league by 25% starting this season. Over ten years, the forecast is that licensed clubs, valued today at a combined €1.8 billion, will triple in value, and the league, estimated at €1.4 billion, will multiply its value by nearly six. For commercial revenues, the goal is to reach €648 million annually by the end of the plan, after multiplying them by five over the last decade.
The sustainability challenge
The plan also acknowledges the main weakness of the current model: only 40% of licensed clubs are financially sustainable today. EuroLeague sets as its objective that all of them will be by the end of the first phase of the plan and announces a tightening of financial fair play. "Clubs will maintain ownership of a valuable asset without needing to assume additional risks or investments," defended Xavi Puyada, financial director of Euroleague Basketball.
The plan also includes two parallel projects: Euroleague Basketball+, the digital platform with which the league wants to become "the digital home of European basketball," and VenueCO, a company created to help clubs finance the construction and modernization of their arenas.
