Stephen Curry Signs with Li-Ning, Opens New Chapter for His Brand

Stephen Curry has found a new footwear partner. After several months as a free agent and wearing various models following his departure from Under Armour, the Golden State Warriors star has chosen Li-Ning to launch a new commercial era.

According to reports from Shams Charania, Curry will sign a 10-year deal with the Chinese giant, a move that goes far beyond a simple footwear agreement. The deal will accelerate the global expansion of Curry Brand, with a line that includes basketball products, sportswear and casual apparel, the possibility of signing athletes under his own label, and also a complete collection tied to golf.

Curry ended his relationship with Under Armour in November 2025, leaving one of the biggest questions in the sports market wide open. During that period, the point guard was seen wearing different sneakers while defining the future of his personal brand.

The agreement with Li-Ning represents an important step for Curry Brand and reinforces the player's commitment to building his own project with international reach. The four-time NBA champion had already made clear, following his departure from Under Armour, that his commitment to his brand's mission would not change and that he was facing the future with the idea of growing aggressively and continuing to support the next generation.