EuroLeague Enters New Era: Permanent Franchise Model Takes Shape

The EuroLeague has officially launched a major transformation of its competitive structure. The competition is now working on creating a permanent franchise system, with plans to reach 24 teams by the 2027/28 season.

The first step will be converting the current 13 shareholder club licenses into stable franchises during the 2026/27 season. This process will be cost-free for those clubs, as recognition of their historical role within the project and their sustained commitment to the competition.

From there, EuroLeague will open the door to new partners. The plan includes granting up to eight new long-term franchises, while maintaining two spots reserved for EuroCup champions. The organization also reserves the possibility of granting special invitations when it deems it strategically appropriate.

Interest in entering this new model has been very high. The competition has already received more than 20 formal proposals, with combined potential investment exceeding €1.2 billion. Among the markets attracting the most attention are cities like Rome, Berlin, and London, considered key to the tournament's future growth.

The application process opens this July, and the first awards could come as early as September. EuroLeague expects to announce the first selected clubs and markets between September and November, always subject to final approval from the Board of Directors.

The entry price will not be the same for everyone. Each candidacy will be evaluated individually, taking into account factors such as the market, the club's history, its fan base, the strength of the project, and its strategic value for the competition.

EuroLeague is conveying the idea that the new model could significantly increase the value of franchises over the next three or four years. Chus Bueno, president of the competition, argued that investors view EuroLeague as a top-tier platform, with strong brands, historic clubs, and an attractive growth plan.

With this change, EuroLeague seeks to strengthen its stability, attract investment, and establish itself as a leading closed competition in European basketball. A move that could mark a turning point in the relationship between clubs, markets, and investors.